Until recently, large corporations with a prestige in certain niches used to avoid using the term “PR.” They’d use “corporate communications” or “marcom” to describe the management function of initiating activities directed at building relationships with their different publics. They found PR to be something to avoid, or as something to simply use to promote news, rather than as a proactive, positive tool.
This quote, from an article by Ronn Torossian that was published in our latest Crisis Manager newsletter, describes the old school attitude that was held by many banks and other large corporations. As Ronn, president and CEO of 5WPR, states in his article, these attitudes are changing, and as a result organizations formerly seen as stodgy or uncommunicative are experiencing great success through solid media relations and flexible reputation management strategies.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/