As the Internet makes it increasingly easy for anyone to track, publish and spread information or opinions, online reputation management continues to become even more integral to crisis management. Just what does reputation management entail? iBusinessTip.com explains:
Reputation management is the process of tracking an entity’s actions and other entity’s opinions about those actions, meaning the search for what people are doing and what others think about what people are doing. It’s a bit like online gossip, but reputation management goes further than just People magazine.
Entire Internet related responsibilities, such as search engine image protection (SEIP), were created for the sole purpose of protecting a person’s name and reputation from undesired public information. Reputation management is important to individuals, businesses, non-profits, politicians and more, because it affects so many areas of life.
There are many ways to execute reputation management on the Internet; one way is to overwhelm and eliminate negative listings that show up when people search a name or term in Google. However, things have changed and online reputation management is evolving and new services such as online image consulting and litigant image enhancement is growing.
The fact that much of the public perceives the average YouTube video or Twitter posting as credible means that one unhappy customer affects the opinions of an incredible number of people. Although approaches differ, the goal of all reputation management is to understand and improve stakeholder perceptions of your organization.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/