Nearly every business collects some type of personal information these days, and whether it’s email addresses or credit card numbers, a data breach brings many questions and immediate reputation damage. As the following quote from a Property & Casualty article explains, it is crucial for organizations to include this possibility in their crisis management planning:
John Mullen, an attorney with Nelson, Levine, DeLuca & Horst, said, “A good plan is vital because companies face a number of serious issues, including how to manage their reputation.”
Such a plan, he added, could prevent reports about a breach “from becoming the next news cycle feature.” He said the plan should address ways of communicating transparently and proactively to the public, including any individuals who are directly affected.
As is the case in nearly any crisis, effective communication is key. By admitting mistakes, keeping the public as informed as possible and making the necessary amends, smart organizations can actually bolster their customer’s faith and gain additional business in the process.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/