Arizona plans to spend $250,000 on a public relations campaign to counter concerns about its controversial, new immigration law and promote itself as “a safe and welcoming destination.” The state’s hotel trade group will add another $30,000 to the effort, according to the Associated Press.
The PR campaign is one of the recommendations presented publicly yesterday by a tourism task force appointed by Gov. Jan Brewer to address the state’s tourism industry, the AP reports. The findings came as the ACLU on Wednesday issued “travel alerts” to Arizona visitors in advance of the Fourth of July weekend to inform travelers of their rights if stopped by police.
This quote, from a USA Today article, details one of the crisis management efforts put forth by Arizona businesses in an attempt to prepare for the state’s controversial new immigration law. With just weeks remaining before the law is put into effect, Arizona’s valuable tourism industry is pulling out all the stops with the hopes of preventing serious business disruptions.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/