Far too often, we get in trouble by attempting to be all things to all people. And the reason we get into trouble is really quite simple – it never works.
This quote, from Jeff Chatterton’s article in the Crisis Manager newsletter, explains the quandary that many organizations find themselves in when communicating during a crisis. While obviously supporters will lend a sympathetic ear and offer up the occasional softball, opponents and critics will look for every opportunity to create negative publicity. As Jeff advises in his article, the best thing one can do with these folks is use the attention they garner to spread your message even further. With some smart crisis management, your organization can turn protests into praise.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/