Organized sports are about presenting a level playing field for competition. When the public believes matches are fixed, it destroys that image and significantly hurts the reputation of the league and sport as a whole. In an article for the latest Crisis Management newsletter, Jonathan Hemus takes a look at how officials with the International Cricket Council brought their efforts up to par. A quote:
Before match-fixing erupted in Cricket, it’s fair to say that the ICC’s approach to reputation management fell short of best practice. But with its subsequent deeds and words, it successfully managed the crisis on its doorstep. In doing so, it fulfilled some of the key criteria of issues management.
Jonathan’s article goes on to describe the crisis management steps which, although in this case used by a Cricket league, are effective for just about any organization.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/