Investment commentary site 24/7 Wall St has released its list of the “15 Most Hated Companies in America.” Analyzed on a wide variety of data, including employee impressions, total shareholder return and reputation figures, the list gives a fairly accurate look at which companies are associated with overwhelmingly negative feelings. While headlined by the much-reviled AIG, the list does have several surprising results. How did these seemingly-innocuous companies make their way onto such a list? The folks at 24/7 Wall St explain:
Unfortunately for some of the companies on this list, they are widely despised because of the businesses that they are in. An airline or franchise operation which deals with millions of customers, particularly when its resources are stretched due to the economy, is likely to make a lot of enemies among customers and workers.
This result strongly emphasizes the need for ongoing reputation management efforts when things are going well, and doubling those efforts as soon as business or the economy takes a dip. Ignore this aspect of crisis management and your organization could find itself on the next list.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/