I’ve heard of reputation management being compared to many things, but this amusing metaphor from a Conversational Marketing article really takes the cake (or maybe cuts the cheese…):
Reputation management is like farting in an elevator: The more time you spend on an elevator, the more likely you are to make your neighbors’ eyes water. And the more time your brand is online, the more likely it is that you’ll find yourself in a reputation management pickle.
Successful reputation management is about being prepared to deal with this inevitable pickle. With a solid plan in place, stakeholders’ concerns can be addressed quickly and efficiently in whatever arena they were voiced, hopefully not only solving that individuals issue but also garnering positive attention from others. While preventing their eyes from watering.
Irreverently Yours,
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/