You would think that BP would be fretting over the hijacking of its brand on Twitter, because, in less than a week, the handle @bpglobalpr has amassed a following double the size of BP’s real feed. But part of the reason the impostor is still going strong is the company hasn’t contacted Twitter to take it down, and it might not, BP told Ad Age today.
This quote from an AdAge article describes yet another major crisis management mistake being made by BP in the aftermath of the Gulf oil spill. The false @bpglobalpr Twitter account, which is regularly updated with posts lampooning the oil giant, already has more than three times as many followers as the real BP feed and has drawn quite a few posts from furious readers who don’t realize it isn’t the real deal. If the folks at BP think that ill will created by the impostor on Twitter will stay there, they are sorely mistaken By allowing the account to continue BP is only inviting more reputation damage.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/