As a crisis management tool, Twitter has an incredible number of uses, but if your organization wants to make the most of it when trouble comes knocking it needs to be ready. A recent post on the Collective Cloud Consulting blog provides some excellent tips for anyone looking to harness the power of Twitter, including this frequently overlooked step:
Lists. Create separate lists based on the following categories: return customers, occasional customers, prospects, competitors, detractors/critics, and employees. These lists will come in handy when a crisis hits because it allows you to divide your time with most important followers and watch your foes. Also, lists could be used determine the social tones of various followers during your company emergency. The tweets on these same lists can be reviewed after your incident conclusion to improve your preemptive crisis management strategies.
The ability to track and sort stakeholders with ease is one of Twitter’s most powerful assets. Take advantage of this and stay in control of your crises.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/