Any time credit information is compromised it’s bound to cause a crisis, so when it was found that the credit card information of several users of Blippy.com, a site that allows users to share online purchase information, could be found via a simple Web search, people took notice. TechCrunch has more details:
Earlier today, VentureBeat detailed a major Blippy privacy breach that exposed user credit card information to search engines. The breach appears to have occurred on a small scale — Blippy believes that only four users had their credit cards compromised — but the fact that it happened at all is unsettling. After all, Blippy’s service asks users to entrust it with their credit card information (and in some cases, their credentials for online services) — it is of paramount importance that Blippy keep that data secure.
Blippy’s crisis management for this issue will have to be textbook, and fast. Because the site’s entire concept revolves around users’ willingness to share credit information, things will quickly collapse should their reputation take a plunge.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/