- How are my stakeholders being negatively affected by what’s happening?
- What can I do to rectify that situation?
- How can I best communicate my actions to my stakeholders?
These three questions, posed by Grant Smith in a post on his Media Insights and Crisis Expertise blog, can keep your organization on track when you find it in need of crisis management. Making it a priority to keep the public informed of your actions while in the process of apologizing and making amends will help protect not only your reputation but also everyone involved.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/