No one can predict a crisis before it occurs, but you can be prepared in the event that it does. Who will respond? How will you respond? Which social media platforms will you use? Will you address first or wait for the conversation to happen and then respond? Who are your top brand enthusiasts or influencers in social spaces? Do you think Domino’s ever thought employees would post a video of themselves doing unsanitary things to a customer’s pizza? Probably not. You never see a crisis coming, but with a plan in place you’ll be ready when it arrives.
This quote from a buzzmarketing daily blog explains exactly why you need to include social media in your crisis management planning. By preparing beforehand to respond quickly and take control of your story, you can make these services great assets to any campaign. In fact, social media actually makes the preparation easier by offering a great way to have discussions with, and research, your customers and other stakeholders.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/