How your company communicates with its staff, clients and customers defines whether they respond by rising up in unison to support the business, or instead spread gossip on coffee breaks, complain loudly and publicly, and turn to the competition for inspiration.
Nowadays crisis communications are a proven concept and their potential for motivating people is undisputed. It’s pretty obvious, for example, that in order to guide an organisation out of trouble, both the guys on the shop floor and the people buying your stuff need to understand and relate to your plans.
This quote from an article on The Marketer’s website is an excellent explanation of the reasons it is important to consider your employees just as much as your customers when creating crisis management plans. Because every member of an organization (and every one of their friends, family, Twitter followers, Facebook contacts, etc.) is a PR representative whether you want them to be or not, it pays to take care that they are happy and informed.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/