German car manufacturer Audi is playing with fire in their latest advertising campaign, which is acting as a lead-in to the premiere of their new Super Bowl commercial. The trouble? This quote from social media strategist Danny Brown’s blog explains:
The campaign is based around a new creation called the Green Police, who will spearhead a social media program to build interest in Audi’s ad at this year’s football showcase. The Green Police enforce ways to protect the environment, and encourage people to a better understanding of environmental issues. There’s currently a series of YouTube mock education videos as part of the program, as well as a Green Police Twitter account.
The problem is, there’s already been a Green Police enforcement organization, but not one that you’d want to be associated with. This Green Police was part of the Nazi persecution and execution of millions of Jews in the Holocaust of the Second World War.
When launching a public campaign of any sort, it’s just good crisis management to do your research. A simple Google search for your key terms can prevent a lot of headaches.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/