The advent of social media has presented valuable new tools for public and shareholder relations, but organizations cannot use these tools recklessly or they risk a crisis, as this quote from a Law.com blog by corporate counsel Douglas J. Wood explains:
On the one hand, companies want to capture the attention of potential customers roaming the social media space. On the other hand, conversations in the blogosphere are largely uncontrollable, and raise a myriad of risks—labor and employment, privacy and data security, defamation, intellectual property, attorney-client privilege, securities, trade secrets, advertising, marketing and promotion, regulated industries, product liability, and more.
All these conversations are breeding regulation and litigation. Social media can cause serious losses if not handled correctly.
The best way to prevent problems is to coordinate your social media and crisis management efforts, that way any missteps can be averted before they go public.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/