The Internet is invaluable for crisis management because of the sheer number of communications channels which it provides. These channels do, however, require some planning to use effectively, as this quote from a Digital Stuffing post explains:
Crisis planning is not something that should be left to a crisis. It needs thought and preparation. In an ideal world, the plans should use ALL the available channels, whether that is getting the CEO on the TV or getting active on Twitter. The crisis team should therefore have access to everything they could possibly use – and have the training to use it. All the necessary passwords should be ready to go, so if the comms team need to use marketing channels, they are easily able to do so. They don’t have to find out who is in charge of the Facebook page, find out where they are and get them to send the passwords in, they need to be there. The same with the website – there should always be an easy way to get news and information quickly onto the site.
The longer it takes to organize and distribute the information that you’ve chosen, the more vulnerable you are to someone else getting their version of the story out first. In the midst of a crisis, the last thing you want to be held up by is your Facebook login.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/