Regardless of whether your organization is a small business or a multi-national corporation, planning how to prevent and respond to crises can greatly reduce their impact. An article from the O&P Business News which prominently quotes Bernstein Crisis Management President Jonathan Bernstein, has more to say on the subject:
Preparing for the unpredictable is essential for all businesses. The principles by which a business protects itself from threats that may harm their reputation or bottom line are the same, no matter the size of the business.
As the article makes clear, crisis management starts long before trouble rears its ugly head. With the advantage of prior planning, your reaction is far more likely to be swift and effective.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/