Merrie Spaeth’s Bimbo Awards are always good for a look at what not to do when you find yourself in need of some crisis management, and this month she found some real doozies in the media, including this one, which she (very appropriately) placed in her “Wrong Things to Say” section:
Lloyd Blankfein, CEO of Goldman Sachs, gave a long interview to The New York Times to defend his bank’s role, or lack of role in his view, in the financial mess. He said that as a banker, he is just “doing God’s work.” (Can he be serious? Apparently with all their money, Goldman can’t buy itself a good communication strategy. The interview – a must read – drips with arrogance and sets a new record for being tone deaf…)
A banker comparing their job to “God’s work” is a sure-fire way to draw fire from the public, especially when that comment is then featured in a major New York Times article which goes on to expose their very minimal public contributions to the world.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/