We’ve just sent out the latest issue of our Crisis Manager newsletter, which is now being distributed (for the first time!) in full-color HTML format, and I’d like to say a special thank you to all of my subscribers who toughed it out while we made the switch. For this edition, Jon Harmon, ex-VP of Communication and Reputation for Ford Motors, was kind enough to allow us to reprint an excerpt from his book, “Feeding Frenzy,” which features a number of critical crisis management lessons learned during the Ford-Firestone tire crisis.
You can always view the archived issues of Crisis Manager at the BCM website, but only subscribers are privy to exclusive information, offers and contests. Signing up’s never been easier, just click here!
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/