Trouble can, will and does spring up at the most inopportune times. In a post on his blog, crisis and political pro Mike Love described one of the most important tasks in crisis communications:
One of the core contributions that a Communications function can make to a business is to ensure that a crisis (incident or issues) plan is in place and that it has senior decision-maker buy-in. The plan should clearly define roles and responsibilities and allow for contingencies from that out-of-town executive being un-contactable, the office building being inaccessible to the computer server going down preventing access to the crisis plan which was stored in only one place.
Because crisis management does not follow a traditional schedule, or really any schedule at all, risk assessment and early prevention planning are absolutely invaluable.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/