I’ve written before about the power of the I-Reporter – literally anyone who posts news on the Web, especially those who blur the line between amateur and professional. With the age of Twitter upon us, the power I-Reporters wield is greater than ever. An article from Brand Republic provides a recent example:
As has now been widely reported, on Thursday blogger Jonathan MacDonald filmed a London Underground staff member verbally abusing an elderly passenger after he got caught in the doors of a train. By Friday morning it was on Twitter, we were indeed tweeting about it ourselves in our office around 10-ish. By the time I left work in the afternoon the story was staring at me from the front page of the Evening Standard, complete with calls by London Mayor Boris Johnson for an investigation.
One person with a cell phone in the wrong spot can cause complete chaos for your organization. Crisis management plans absolutely must include ways to respond and take control of your story within a matter of hours, if not sooner.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/