With the public nowadays looking to the Web for the vast majority of their news and information, having a poor online reputation is a major no-no. In an article written for our latest Crisis Manager newsletter, Rose Jensen offers up some advice for online crisis management.
Whether you’re an individual or a business, managing your online reputation can have a big impact on your ability to work successfully. Discovering that it’s gone south, despite your best efforts to protect it, can be a unnerving event. If you’re facing this kind of crisis, or just want to be prepared, don’t panic. Instead, use these tips and your own plan to handle the crisis effectively and productively.
Although there are some actions specific to online crises, the crisis management standards of appropriate planning and careful response still show themselves to be effective wherever applied.
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/