Michael Bryant, former Ontario attorney-general, is just one of the long list of public figures recently finding themselves in need of professional crisis management in order to repair their reputations. You’ll find some comments from me in an article from the Globe Investor which details his first exposure to the media:
When Michael Bryant stepped before the news cameras Tuesday afternoon for the first time since his arrest after a violent roadside incident that left a bike courier dead, he held his head up, didn’t put his hand over his face, and calmly projected a sombre mien. By appearing contrite but not guilty, crisis management experts say, he passed the first test of his new life. There will be many more tests in the weeks and months ahead, but following a tightly scripted playbook may permit him a path to eventual rehabilitation.
Mr. Bryant has some serious challenges ahead in both a court of law and the court of public opinion, but he has a chance of repairing his reputation.
JB
Jonathan Bernstein
https://www.bernsteincrisismanagement.com/