Effective crisis management starts long before an incident ever occurs. The world is an unpredictable place, and the best way to mount a rapid, convincing response is to be prepared beforehand. In his piece, published in the most recent Crisis Manager newsletter, PR vet George Hayward gives some important steps organizations should be taking to steel themselves against disaster in these trying economic times.
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Jonathan Bernstein
https://www.bernsteincrisismanagement.com/