Range Rover has marketed themselves as the ultimate in SUV’s, and with a price tag that would make most people’s blood pressure skyrocket they should be backing that claim up 100%. Judging from a UK Telegraph article published today, it appears one of their dealerships hasn’t been making customer satisfaction top priority, and as a result they’ll likely be scrambling to do a little crisis management. A customer, frustrated with their (allegedly) unreliable car, covered the vehicle in gigantic vinyl stickers and parked it directly in front of the dealership.
“Along the side panels, the owner spelled the following in large yellow letters: “If you want trouble free motoring do not buy one of these!!!”
On the windows, they listed: “Problems with… 6 front ball joints, 4 front arm bushes, new seat base, front and rear n/s struts, full n/s suspension unit, anti-roll bar bushes, air con.”
Given the fact that the car’s parked on public property, it’s going to be up to Land Rover to convince this disgruntled customer to move it themselves. I don’t envy them the task! If they’re smart, they’ll publicly apologize for any misunderstanding and make this customer’s woes their top priority.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com