Know it, use it, or be left in the dust
Nearly two-thirds (65 percent) of global chief communications officers (CCOs) say that crisis management experience is today’s prerequisite for success. This requirement has nearly doubled since the survey debuted in 2007 when 33 percent said the same. These findings come from the annual survey, The Rising CCO IV, conducted by global executive search firm Spencer Stuart and global public relations firm Weber Shandwick.
Considering that more than 70 percent of global chief communications officers report that their companies experienced a threat to their reputations in the past two years, it is not a surprise that 65 percent of CCOs say improvement in corporate reputation is their highest priority.
This quote, from a PRNewsWire article, published on MarketWatch.com, provides figures that demonstrate a rapidly growing understanding of the need for crisis management in the business world.
While a crisis does not necessarily dissuade stakeholders, a poor response to that crisis will. People are surprisingly willing to accept mistakes, provided they are amended and corrected, but with stakeholders utilizing the ‘net to track down information about organizations they’re considering purchasing from or doing business with, you must know how to handle crisis management properly, because there’s no burying the truth.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/