In today’s digital age crisis response needs to be nearly instantaneous, especially in a tight political race. A recent article from the Tech Daily Dose explains:
“As news breaks, people go online to find more information. Savvy political advertisers take advantage of that spike in interest to get their message in front of voters and lawmakers at the exact moment of relevance”
The use of targeted advertising services, such as Google’s AdWords, to combat negative publicity is fast becoming commonplace in both the political arena and the business world. As ever greater numbers of people turn to the Internet as their main source of information, the power of ad placement and search engine optimization can only grow.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com