An assortment of examples showing crisis PR done right
One of the best ways to learn about and prepare yourself to cope with the negative side of PR is to study real-life examples. There are a lot of “wrong way” case studies out there, but, as is the nature of the media, when things go right you hear less about them.
The infographic we’re sharing today, created by the team at George Washington University’s Strategic Public Relations Program, actually has five “right way” examples. Although you can seldom adapt the identical strategy and tactics used in one situation to another, you can certainly look for similarities to give you clues on how you should proceed.
The BCM Blogging Team
www.bernsteincrisismanagement.com