Freakout Crisis Management: The Wrong Way to Respond to COVID-19

Erik Bernstein Crisis Response

Freaking out is not a crisis management plan Headless chickens running amok appear to be in charge of many organizations – including media outlets – in response to the spread of COVID-19 globally and its imminent status as a pandemic. Freakout Crisis Management is not an effective means of responding …

Do Your Crisis Management Firefighters Practice Their Skills?

Erik Bernstein crisis preparedness

Planning is important, but plans require practice to be used properly in a crisis Imagine you came upon a firefighting team just arrived at the scene of a fire, all milling around with leaders shouting conflicting orders, firefighters not recalling how to properly set up and use their equipment, and …

Death By Committee

Erik Bernstein Crisis Prevention

How Some Well-Intentioned Meetings Increase the Risk of Crises Committees can be very useful for hearing different points of view, working out details of plans, and building consensus. Committees can also be the inadvertent cause of completely preventable crises and/or exacerbate the damage from unpreventable crises. I remember around the …

Wikipedia Monitoring for Reputation Management

Erik Bernstein reputation management

Know What Wikipedia Says About Your Brand Before a Crisis Hits Wikipedia has established itself as one of the internet’s most influential arbiters of reputation. Whatever the site says about your company, clients, or brand will influence what the world thinks about them, whether you like it or not. And …