When Crisis Comms is the Right Thing to Do

Erik Bernstein crisis communications

  [Editor’s note: This post is quite interesting as it examines a topic that’s not often approached in the public eye. If a company in crisis knows it’s going out of business regardless of how things play out, how should crisis communications be approached? What are your obligations, and what’s …

“Woke-Washing” Is Not The Solution For A Bad Reputation

Erik Bernstein Crisis Prevention

  [Editor’s note: Much like the hashtag fails we saw lead to crisis management disasters so commonly a few years back, the trend of “woke-washing” — trying to champion popular causes to demonstrate what a good company you are while sweeping some not-so-positive things under the rug — has already …