Below you'll find a list of all posts from February, 2019
Create a solid foundation for communication in crisis Crisis communications plans cannot be cookie-cutter, but there are certain principles that apply to just about every situation. Get the core bits down pat, and you’ll leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand. …
A little help to avoid creating your own social media crisis Before posting anything to social media you need to ask yourself – “What could go wrong here?”. Could I be insulting a stakeholder group? Does this message mean the same to an outsider as it did to our internal team? …
Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire. That’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he was considering a 2020 presidential run. Anticipating questions from customers …
