The 3 Most Important Things to Do When A Crisis Hits

Erik Bernstein crisis management

  When you run into a situation that threatens to disrupt operations, reputation, and your bottom line, a brand-new “To Do Now!” list snaps into existence with alarming speed. Over our decades of experience working with clients in nearly every industry, we’ve found a few steps to be most important …

Crying Wolf Pt. 3 – How to Prevent the Situation from Spiraling into a Crisis

Erik Bernstein crisis management

  [Editor’s note: This compelling blog series comes to us from international crisis management expert and Bernstein Crisis team member Tim Scerba.] How to Prevent the Situation from Spiraling into a Crisis Once a situation exists that has the potential to become a crisis, there are specific conditions that can …

Crying Wolf Pt. 2 – The Elements of a Crisis

Erik Bernstein crisis management

  [Editor’s note: This compelling blog series comes to us from international crisis management expert and Bernstein Crisis team member Tim Scerba.] The Elements of a Crisis A key part of crisis preparedness and issues management planning is remembering that a crisis will only occur under very specific circumstances.  First, …

Crying Wolf Pt. 1 – When a Crisis Really Isn’t

Erik Bernstein crisis management

  [Editor’s note: This compelling blog series comes to us from international crisis management expert and Bernstein Crisis team member Tim Scerba.] When a Crisis Really Isn’t In Aesop’s famous tale, The Boy Who Cried Wolf, a shepherd boy convinces his neighbors that a ferocious wolf is attacking his flock …

[Guest Post] Outlook 2019: Toward An Active, Accountable Apology

Erik Bernstein crisis management

  [Editor’s note: The following article by Chris Lukach was originally published in the Philly Ad News January edition. It shares an interesting account of a problem many crisis management pros encounter, along with a much-needed wakeup call for communicators everywhere. Enjoy!] OUTLOOK 2019: TOWARD AN ACTIVE, ACCOUNTABLE APOLOGY By …