3 Online Review Tips for 2017

Erik Bernstein crisis management, reputation management Leave a Comment

Looking for a new year’s resolution? How about getting that reputation in gear? As the year winds down we’re seeing a big bump in the number of calls asking for help with online reviews. Yelp and Google are the most impactful of course, followed by Facebook and then a pile of …

Crisis Management Quotables…on Accountability

Erik Bernstein crisis management quotables Leave a Comment

Ducking responsibility is not an option Accountability is a word that’s thrown around a lot, usually by an angry mob of investors or other stakeholders just before they grab the proverbial pitchforks. And while it certainly appears in boardroom talks as well, dangerously often it’s as an abstract construct and …

8 Data Security Tips for Small Businesses [Infographic]

Erik Bernstein data breach Leave a Comment

Understanding how to keep your data secure [Editor’s note: This guest post came to us from the experts at Australia-based The Service Manager. If you have a submission you think may be a fit for our blogs we’d love to see it, contact [email protected] for more information.] Data security, among …

Princess Cruises’ Crisis Comms for Dirty Secret

Erik Bernstein crisis communications Leave a Comment

How do you address allegations of illegal dumping and a $40m fine? While a “magic pipe” might sound like something Alice’s caterpillar friend would enjoy, the Princess Cruises definition was quite a bit less whimsical and altogether more disgusting. A Department of Justice investigation has revealed that Princess was, among …

3 Tips to Prevent Hashtag Hijacking

Erik Bernstein online reputation management Leave a Comment

Reduce the risk factors for online marketing Creating your own hashtag for use on social media is a great way to connect discussions about a specific marketing campaign, product, or event. But, they’re also the perfect target for those looking to push their own agenda or simply cause you grief. “Hashtag …