Below you'll find a list of all posts from March, 2016
Predict misuse before your launch or pay with reputation after the fact Microsoft’s Tay AI was supposed to be a cute publicity tool and experiment in one. “Tay” was supposed to communicate with users via Twitter, Kik, and GroupMe in the voice of a teenage girl, using AI learning to …
Are man-made quakes putting your organization at risk? Most organizations in our home state of California have disaster management plans that include the possibility of earthquakes because everyone is well aware that the state sits on several major fault lines. But, did you know that fault lines aren’t the only …
Ignoring these workplace dangers could cost you Accidents in the workplace are a threat to your organization. They cost you in a number of ways, from direct cash payouts to lost productivity, damaged files, and more. Yet, when we conduct vulnerability audit walkthoughs, we typically spot several hazards within minutes of …
Looking at a common cause of personal crisis Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a variety of sources, the overwhelming majority are a result of …
Helpful information for crisis management and PR as a whole Knowing how to work with the media, how reporters use essential tools like the internet and social media platforms, and what shapes the coverage you see on a daily basis is a must for any type of public relations. Because this …
Honest mistake or trolling for media coverage? It may seem obvious that a t-shirt emblazoned with the message, “Don’t say maybe if you want to say no.” is a major no-no, especially with heightened sensitivity to the issue of consent that’s risen across the nation. Yet, supposedly, this very shirt …
Don’t search this one before breakfast A NSFW video of a man urinating on a conveyor belt at Kellog’s Battle Creek, Michigan facility is making the rounds this week. Little is known about the incident and Kellog’s is offering up the standard line to press, with variations of “Kellogg takes this …
Chipotle has brought on a new PR firm to help it navigate its way out of its foodborne illness crisis, but until it hammers out apparent issues with procedure in its locations around the country no amount of effort will lead to a recovery. When a Chipotle in Billerica, Mass. …
An easily preventable crisis…but will it be prevented? As spring training games get underway Major League Baseball is once again neglecting the very real possibility of a fan being bludgeoned to death by a flying bat. There was much discussion regarding the issue after a fan was struck, receiving life-threatening injuries, …
Knowing the risks and actually being ready for them are very different things What’s more dangerous than not preparing for crisis management? How about believing you are ready when you’re not even close? A major study from Deloitte recently looked at the beliefs of board members when it comes to …
If the damage is constantly coming in it’s impossible to recover The Takata airbag recalls keep on coming. It seems we’ve heard about yet another set of vehicles to be included every few months since late 2014 at least, with the latest announcement calling in approximately 331,000 Toyota vehicles. Here’s …
