Nike’s Coordinated Crisis Management

Posted on: 29, Apr 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management 1 Comment

Strong links between departments prevents massive reputation damage In order to best protect reputation, an organization’s different operating units need the ability to coordinate responses, and fast. Last week, Nike gave us a great example of how it works when it raced to pull shirts reading “Boston massacre” from store …

Social Media as a Disaster Response Tool

Posted on: 28, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, disaster response, Erik Bernstein, Jonathan Bernstein, social media 1 Comment

How are we using social media to better react when disaster strikes? Social media barely came into its own as a disaster response tool after the devastating 2010 earthquakes in Haiti, but in a few short years it has become the go-to medium for getting things done in the midst …

Communication Tips for Tragic Events

Posted on: 26, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online reputation management, public relations, reputation management, social media 1 Comment

You can’t continue with messaging “as usual” when things are anything but Throughout the crises past week, we saw examples of both individuals and organizations whose communications made them look uncaring, foolish, or both. That’s why, when we read an excellent article titled, “How to Communicate in the Midst of …

Crisis Management Tactics: Control Your Story

Posted on: 20, Apr 13

Erik Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management Leave a Comment

Be the source of information and stop damaging rumor and innuendo in their tracks A huge part of successful crisis management is finding, or creating, the opportunity to tell your own story. Why, you might ask? The main reason is that it’s going to be told either way, and if …

How to Prevent Terrorist Attacks

Posted on: 19, Apr 13

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, issues management, Jonathan Bernstein, public relations 1 Comment

I know something about terrorists. From 1972-74 I was part of a US Army counterintelligence operation that successfully infiltrated a front group for what became known as the “Red Army Faction,” a terrorist organization in Europe that killed dozens. From 1975-77 I worked out of the US Army Intelligence Command’s …

Crisis Management in the Pac-12

Posted on: 17, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Rumors of impropriety among officials leads to independent investigation The recent reputation crisis in the Pac-12 men’s college basketball conference, sparked by coordinator of officials Ed Rush’s comments that he would give cash or a trip to any official who handed Arizona’s coach a technical foul during the Pac-12 tournament, …

Crisis Management Lesson #1 from the Boston Bombing

Posted on: 16, Apr 13

Jonathan Bernstein crisis avoidance strategy, crisis management, crisis preparation, Crisis Prevention, Crisis Response, Jonathan Bernstein Leave a Comment

Here’s an important message from Bernstein Crisis Management president Jonathan Bernstein, available in both text and audio form. Permission to re-use with attribution is freely given. Terrorists overseas have been exploding bombs and conducting armed attacks at public events for decades, but the United States’ experience in this area was …

Crisis Management Ostrich Alert for Colleges & Universities

Posted on: 09, Apr 13

Jonathan Bernstein crisis avoidance strategy, crisis communications, crisis management, crisis planning, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, internal crisis management, Jonathan Bernstein, public relations, reputation management, risk assessment, school crisis management, strategic reputation management Leave a Comment

You Might Be An Ostrich If….. If you haven’t already initiated an independent investigation to determine whether or not you could be the next Penn State or Rutgers…you might be an ostrich. If you know that something which has happened or is happening on your sports programs could seriously harm …

LEGO’s Crisis Management v. Racism Allegations

Posted on: 05, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online reputation management, PR, public relations, reputation management Leave a Comment

A Turkish group claims Jabba’s Palace playset creates negative cultural stereotypes, how did Lego respond? Star Wars playsets have long been a part of the Lego brand’s lineup, but one featuring the iconic Jabba the Hutt’s palace recently came under fire from the Turkish Cultural Association of Austria because it …

Social Media Crisis Management in Cairo

Posted on: 03, Apr 13

Erik Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Erik Bernstein, Jonathan Bernstein, online reputation management, PR, public relations, reputation management, social media, social media crisis management, Twitter Leave a Comment

A single tweet can create serious consequences We’ve examined many cases of organizations landing themselves in need of crisis management as a result of poorly planned tweets, but the latest Twitter dustup may have larger ramifications than rumblings in the court of public opinion. This past Wednesday, the @USEmbassyCairo account …