Below you'll find a list of all posts from February, 2011
Shady SEO tactics create a reputation crisis While it can certainly net you temporary gains, in the long run it doesn’t pay to be dishonest. Retailer J.C. Penney is a perfect example, having been outed by The New York Times this week for using “black hat” SEO methods to unfairly …
Active crisis communication always pays off In the past, when all hell broke loose, regular sources of information could be hard to come by, unreliable, intermittent and downright infuriating; a phone number with a taped message on the other end, a sliver of advice, half-heard from the radio or a …
No matter how talented your team is, crisis management is not something done best on the fly. While obviously some improvisation is necessary, it’s important to create a plan and follow through. That’s why, as Risdall McKinney PR president Rose McKinney wrote in a recent article, “protocol counts.” A quote: …
Strong crisis communication prevents reputation damage The Red Cross is extremely experienced with social media, having been an avid and active user for years now, so when a rogue tweet went out from its Twitter account at nearly midnight last night, the organization was not caught flat-footed. The Tweet, from …
Why Taco Bell’s crisis management strategy doesn’t measure up Taco Bell’s response to claims that their taco filling does not actually qualify as beef was certainly unorthodox, but was it a success? Bruce Bonafede, president of Bonafere communications, doesn’t think so, and in an article for the latest Crisis Manager …
Happy Birthday Crisis Manager! The latest issue marks the 11th year that the Crisis Manager newsletter has been in circulation, and as always it brings expert advice from professionals in communications, PR, and of course, crisis management. We start things off with an article by longtime friend and contributor Bruce …
Treat them right, and customers will do battle for you The difference between a small hitch and extensive reputation damage is often the effort that is put into building relationships before the fact. Once you understand this, then, where do you begin? Marketing pro Peter Shankman gave his advice in …
Obama’s leadership is no “how to” class In hard times, people turn to their leaders. For a business, this means the CEO, in the United States, it is the President. Even in the midst of a crisis, strong leadership can empower followers and turn things around. Unfortunately, Barack Obama has, at …
