Below you'll find a list of all posts from February, 2009
“An organisation’s reputation is derived from how stakeholders perceive the organisation, its communication and behaviour within the marketplace. Stakeholders are the people behind an organisation’s reputation and the representatives of the image of the organisation. Therefore, the reputation of a company is vitally important for a number of reasons; not …
Businesses are not the only ones that can suffer a reputation crisis, individuals are vulnerable as well. Unfortunately for them, sports figures Alex Rodriguez and Michael Phelps are finding that out the hard way. In the latest issue of Crisis Manager, guest author Rick Kelly explores the reputation management strategies …
Crisis management is not a science. Although there are certain tenets that most in the field hold true, a situation that merits one reaction today may require a completely different tactic the next time you encounter it due to shifts in public opinion, the ways we communicate, or other outside …
The latest issue of Crisis Manager is up, we’ve got two special guest authors this month so check it out! If you’re not already a subscriber you can find the link here. JB Jonathan Bernsteinwww.bernsteincrisismanagement.com
LifeLock, the company whose commercials feature their CEO’s Social Security number splashed across buses and city buildings to demonstrate confidence in their product, is in hot water. Unfortunately for CEO Todd Davis, it appears that the service just doesn’t work and, along with his own SSN being stolen over 20 …
The aptly named “Free PR Advice and Tips” website created by UK firm Ainsworth Maguire is chock-full of checklists for everything PR-related – from brainstorming to creating trademarks. Of course, I’m in the crisis management field and as such their list of Ten Things You Should Do and Five Things …
The company believed responsible for the recent salmonella outbreaks, Peanut Corp. of America, is going to need a lot more than a crisis management team to salvage their reputation after the latest twist in their already devastating situation. Federal investigators have announced that owner Stewart Parnell knowingly shipped salmonella-tainted foods …
I have long been an advocate of strategic reputation management as an essential part of any crisis management strategy. Although still overlooked dangerously often, the business world is becoming more and more aware of this aspect of crisis communications thanks in part to the efforts of people like Deon Binneman …
Awareness of your company’s communication history is an integral part of any successful crisis prevention strategy. Unfortunately for Southwest Airlines it seems that they are learning that lesson the hard way. This article from The Consumerist points out the absurdity of Southwest, the airline that not too long ago removed …
Specialty communications firm CommCore Consulting has provided communications strategy, message development, communications training, and crisis planning to the private, public, and not-for-profit sectors for over 25 years. This article from the CommCore Observer takes a look at what we as businesspeople should aim to achieve through the use of two …
The Internet is the largest media outlet in our known universe. It has already pushed the once mighty newspaper to the brink of extinction and television can hardly compete with the barrage of information the ‘net provides. This medium has spawned a new breed of reporter that blurs the line …
A little food for thought today (har, har) – KFC recently relocated the Colonel’s secret recipe to a new, high-tech safe in their corporate office. In order to prevent any foul (did you really think I could resist one more?) play the original handwritten recipe was kept in hiding for …
This Orlando Sentinel article provides an outside look at an organization doing just about everything wrong that could be done while managing (well, attempting to manage) a crisis. In the business world, choosing to employ a tainted individual is equivalent to placing a ticking time bomb in the office. If, …
This past edition of Crisis Manager featured a guest article by a source who is extremely familiar with crises. A 30-year veteran of the Oregon State Police, including his current nine-year stint as Public Information Officer, Gregg Hastings handled the media during the intense search for the missing James Kim …
The Bimbo Awards take a tongue in cheek look at prominent figures placing their feet firmly in their own mouths. Created by Merrie Spaeth of Spaeth Communications, the criterion for nomination is that the quote causes the listener to believe exactly the opposite of what is being said. “The winning …
