In a major crisis, stakeholders want to hear what’s going on not from a lawyer or hired spokesperson, but straight from the CEO or other appropriate senior organizational exec. Because of this, proper media training is an absolute must-have for organizations who wish to deliver effective messages. Not all media trainers are created equal though, so to help you out Bernstein Crisis Management President Jonathan Bernstein has created his“10 Questions to Ask Your Media Trainer.” Published in the latest Crisis Manager newsletter, his article should provide insight and instill confidence in anyone seeking help with improving their media skills.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/