Governor Carcieri blew it. In his press conference, he often referred to the individuals who had been killed as “bodies,” rather than “victims.” Rather than starting the news conference by assuring the public that his prayers and thoughts were with the victims and their families, he rambled for more than eight minutes about how he wanted to hear from dentists because having access to the dental records of victims might accelerate the identification process.
In an excerpt from his book, “Crisis Leadership Now,” featured in the latest Crisis Manager, Dr. Larry Barton relays a tragic story, made worse by some incredibly bad communication. With the way an organization communicates being such an integral part of crisis management strategy, there’s no excuse for poor preparation.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com