Tay AI, or Why Interactive Content is a Crisis Minefield

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Predict misuse before your launch or pay with reputation after the fact Microsoft’s Tay AI was supposed to be a cute publicity tool and experiment in one. “Tay” was supposed to communicate with users via Twitter, Kik, and GroupMe in the voice of a teenage girl, using AI learning to …

Crisis Management Quotables…on Learning from Angry Stakeholders

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Look past the heated tone and understand the issue at hand We don’t think anybody’s going to dispute the brilliance or business savvy of Bill “Microsoft” Gates, so let’s get right into this week’s Crisis Management Quotable: “Your most unhappy customers are your greatest source of learning.” — Bill Gates …

NSA Snooping Creates Reputation Crisis

Erik Bernstein crisis communications, crisis management, crisis management tactics, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management Leave a Comment

New revelations create negative backlash for organizations involved At first, you might think the revelation, oh, sorry, “allegations” that the National Security Agency and the FBI have been tracking info on everything from phone use habits to e-mails and social media messaging would be a major crisis for the organization. …