How Much Damage Do You Want to Incur From a Major Business Interruption?

Erik Bernstein crisis preparedness

Recent burst of serious disruptions highlights need for crisis preparedness and planning Ransomware hackers shut down a critical oil pipeline. A single ship blocks the entire Suez Canal. Animal rights protestors blockade four McDonald’s distribution centers in the UK, impacting 1,300 restaurants. Covid-19 disrupts every aspect of the global supply …

Black Lives Matter, Hashtag Activism and Why Walking Your Talk is Critical to Brands Today

Erik Bernstein reputation management

Avoiding reputation management issues while discussing social change In the midst of widespread demands for change across America and around the globe, many brands are shifting tones in their marketing efforts to share with powerful messages of support for the Black Lives Matter movement. It’s a welcome sight, but it’s …

Coronavirus and the Permanently Changed Face of 21st Century Crisis Management

Erik Bernstein crisis preparedness

  The face of 21st Century crisis management has been permanently changed, for worse and for better, by the coronavirus threat. We have always preached the idea of preparing for the worst while hoping for the best. The reality is that most organizations don’t fully prepare for the worst cases, …

Words Matter! Use the right ones.

Erik Bernstein crisis communications

  [Editor’s note: This guest post from crisis pro Janie Jordan highlights the importance of avoiding negative language in your crisis communications. While it’s more natural for many people to use words like don’t, not, won’t, or can’t when describing situations, substituting more positive or at least neutral ways to …

5 Reasons To Call A Crisis Management Consultant Today

Erik Bernstein crisis management consultant

Do you need a professional opinion? While it’s an established best practice to make crisis management a part of day-to-day business, we know the reality is that not everyone has room on their plate to truly make it a priority every single day. That said, it’s important to remember there’s …

Freakout Crisis Management: The Wrong Way to Respond to COVID-19

Erik Bernstein Crisis Response

Freaking out is not a crisis management plan Headless chickens running amok appear to be in charge of many organizations – including media outlets – in response to the spread of COVID-19 globally and its imminent status as a pandemic. Freakout Crisis Management is not an effective means of responding …