If you're feeling daunted by the task of planning for every issue that may impact your business, try this simple trick from our crisis pros!
Sharing this month's most popular content and crisis management insights.
Volume XXIII | June 26, 2023
Just A Thought...
"Someone’s sitting in the shade today because someone planted a tree a long time ago."
— Warren Buffett
From The Editor
Planning to Reduce Crisis Management Overload
It only takes one look at the headlines from any given day to thoroughly prove that a massive variety of issues can result in potential for crisis. If you, like many of our clients, are wondering how in the world you can be expected to plan for every single issue that could harm your organization (and maybe feeling a bit of crisis overload as a result) you're not alone. After all, you can make specific plans for 99 possibilities and then watch the 100th happen the very next day!
Don't panic though, there's a trick to bypassing that problem altogether. It's simple really, and it's something we use in all kinds of crisis management and crisis communications planning. The key to reducing that crisis overload you're feeling is to prepare to address categories of issues, rather than a specific circumstance. For example, your plans should include blanket considerations for predictable types of issues such as natural disasters impacting physical workspaces, versus individual plans for fire, flood, and tornado. This can be carried throughout, from the physical like natural disasters to the more reputation-oriented. For example, "unethical spokesperson behavior" would be a category for many organizations today.
Now this is all based on the assumption that you do have plans in place to start with. According to recent industry surveys, businesses that have already experienced a crisis say the top 3 things they would go back and change are doing more to identify crisis scenarios (34%), executing a more timely and robust communications plan (29%), and communicating more effectively with employees (29%). In other words, they wished they had complete and effective crisis plans in place.
The absolute top ways to prevent as many crises as you can while mitigating damage from those you can't are to catch issues early and be prepared with a plan. Don't let crisis overload cause a delay.
As the esports industry grows to $1B+ in revenue it’s time for top orgs to make crisis management and crisis communications efforts a part of daily business. [Read More]
5 Online Reputation Management Tips
Reputation is an incredibly valuable business asset, and these days the fate of that asset will often be decided online. Here we look at 5 steps every business should take.[Read More]
Want to Learn More About Crisis Management Services? Our Experts Are Ready To Help
We offer a free no-obligation consultation to anyone who would like to discuss their needs or learn more about how BCM's four phases of crisis management - planning, training, simulation and response - can better protect their organization in a world where the outrage machine makes headlines every day.
Bernstein Crisis Management is a specialized firm dedicated, since January 1994, to providing rapid, highly effective strategies for preventing and managing crisis situations that harm people, property, business continuity, reputation and the financial bottom line. We guide our clients through every step of the crisis management process, from preparation to response, and are available 24/7 for assistance. Our more than 30 years of experience assisting clients worldwide makes us an absolute authority on preventing and responding to crisis situations.
Unlike most public relations firms that only offer crisis management as a side practice, we’re specialists.
By exclusively focusing on the full spectrum of services needed to prevent and/or mitigate crisis situations, we set ourselves apart from the competition. Company founder Jonathan Bernstein started the first international email newsletter on the topic of crisis management, which now reaches readers in 75 countries, and his article, “The 10 Steps of Crisis Communications” has received some 400,000 mentions online and has been reprinted in more than 20 languages. Our experts are also regular sources for popular media outlets such as The Wall Street Journal, Forbes, Entrepreneur, CNN, BBC and CGTN, and have been published in hundreds of articles.
To meet the Bernstein Crisis Management team, click here.
All information contained herein is obtained from sources believed to be accurate and reliable.
Because of the possibility of human and mechanical error as well as other factors, neither Jonathan Bernstein nor Erik Bernstein nor Bernstein Crisis Management is responsible for any errors or omissions. All information is provided "as is" without warranty of any kind. Bernstein Crisis Management and Jonathan Bernstein and Erik Bernstein make no representations and disclaim all express, implied, and statutory warranties of any kind to the user and/or any third party including, without limitation, warranties as to accuracy, timeliness, completeness, merchantability, or fitness for any particular purpose.
Unless due to willful tortuous misconduct or gross negligence, Jonathan Bernstein and Erik Bernstein and Bernstein Crisis Management shall have no liability in tort, contract, or otherwise (and as permitted by law, product liability), to the user and/or any third party.
Under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages.
A service of this newsletter is to provide news summaries and/or snippets to readers. In such instances articles and/or snippets will be reprinted as they are received from the originating party or as they are displayed on the originating website or in the original article. As we do not write the news, we merely point readers to it, under no circumstance shall Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein be liable to the user and/or any third party for any lost profits or lost opportunity, indirect, special, consequential, incidental, or punitive damages whatsoever due to the distribution of said news articles or snippets that lead readers to a full article on a news service's website, even if Bernstein Crisis Management or Jonathan Bernstein or Erik Bernstein has been advised of the possibility of such damages. Authors of the original news story and their publications shall be exclusively held liable. Any corrections to news stories are not mandatory and shall be printed at the discretion of the list moderator after evaluation on a case-by-case basis.
Bernstein Crisis Management, Inc., P.O. Box 115, Burlington, CO
