Jonathan Bernstein | Crisis management | crisis public relations expert

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Crisis Management & The Law (CD)

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In this teleseminar,Jonathan Bernstein played talk show host and expert commentator in a one-hour teleseminar featuring internationally renowned litigation PR expert Richard Levick and one of the country's top white collar crime attorneys, Ed Novak.

This CD-ROM is a "must have" to play for the executive staff of any organization, for practice group meetings at law firms, or for the entire staff of any PR agency. It captures the full teleseminar in which we answered questions such as:

If the attorney and PR person disagree, to whom should the CEO listen most closely?

When do PR considerations outweigh legal considerations, and vice versa?

What types of legal matters require close collaboration between legal and PR counsel?

What can a PR person do when dealing with an attorney who just doesn't "get it" with regard to crisis communications?

What can an attorney do when his client doesn't seem to understand the need for complementary PR?

What are some "right way/wrong way" examples that illustrate the principles of effective crisis management in legal matters?

Whether attempting to prevent or respond to crises, constructive and successful interaction between attorney and public relations professional can significantly enhance results. Conversely, if they're butting heads, the results can be disastrous. Wise attorneys know that public relations considerations must be included in a CEO's deliberations, and vice versa. Not just when faced with litigation, but also when engagedin other sensitive transactions.

Some bio on the guest presenters:

RICHARD S. LEVICK, ESQ, the President of Levick Strategic Communications, the worldwide leader in legal media. The firm has managed the media in nearly 3,000 legal matters and crises, representing nearly half the 100 largest law firms in America and their highest profile clients. Front page engagements have ranged from the Catholic Church and Guantanamo Bay, to Rosie O'Donnell and Napster. Richard and his firm have published acclaimed books, including Stop the Presses: The Litigation PR Desk Reference. His articles appear regularly in publications throughout the world: For the Defense, Legal Times, The European Lawyer, Mealey's Emerging Toxic Torts, Law Practice Management, and Asian Counsel, among others. Richard gives over 50 speeches a year on litigation communications and crisis media. This year, for example, he keynoted In House General Counsel conferences in China, Hong Kong, Australia, India and New Zealand as well as dozens of speeches throughout the U.S. He is a frequent commentator on radio and television on high-profile cases. PR News honored Richard Levick as the Public Relations Professional of the Year for US Agencies in 2002. He holds a master's degree in Environmental Advocacy (Communications) and a Juris Doctor degree.

EDWARD F. NOVAK, head of the White Collar Crime practice at "top 100" law firm Quarles & Brady,. He has extensive jury, non-jury and appellate experience in criminal defense matters, complex civil litigation and government agency investigations in several areas including healthcare, environmental, procurement fraud, RICO and securities. Ed's recent experience includes representation of a prestigious national health care organization in a multi-federal district and multi-state investigation into patient billing fraud; defense of a Big Five accounting firm in multiple simultaneous proceedings in federal and state court involving both civil and criminal litigation; defense of a publicly held mutual fund company in connection with a federal fraud probe; defense of municipality in a fraud probe alleging civil rights violations; defense of a national home builder in connection with a multi- district federal and multi-state investigation of clean water act violations and representation of a large national retail securities firm in connection with a federal and state investigation into the fraudulent sale of oil and gas limited partnerships. He has also provided expert witness testimony on issues of ineffective representation in criminal cases and legal malpractice in civil cases. Ed and I have worked together on a number of crisis management situations.

If you have any questions after hearing the presentation, just write to Jonathan Bernstein, jonathan@bernsteincrisismanagement.com, and he'll reply and/or relay the question on to Richard or Ed, as appropriate.

Price: $95.00

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Product Code: CDROM004

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