Below you'll find a list of all posts that have been categorized as “strategic reputation management”
Considering how stakeholders will react to change is key The impact of stakeholder trust on reputation and the bottom line is at an all-time high, yet organizations are burning what little faith their proponents have left on a daily basis through penny pinching, poor customer service, or a simple lack of …
Will a program be able to sort fact from rumor on social media? Social media rumors have created crises not only for those who find themselves the focus of said rumors, but also those who propagate the untruths. Now, European researchers say they have created a system which would help …
How you react can make all the difference Let’s be real here – no matter how hard you try to avoid trouble, it’s not only possible, but also quite likely, that you’ll eventually encounter the need to do a bit of social media crisis management. Considering that the way you …
A strong online reputation has quite a few benefits Getting serious about online reputation management is a win on many fronts. You’ll draw in more customers, head of crises before they can get started, and build a cushion of goodwill that will protect you from the impact of negative incidents. …
The dangers of social media self-promotion Twitter hashtag hijackings have become a common form of both protest and entertainment for the Internet crowd. McDonalds has run awry of this several times recently, most notably with its #McDStories campaign that drew out thousands of extremely creative, and often stomach-turning, tweets tweaking …
You WILL find yourself doing social media crisis management sooner rather than later By now pretty much everyone will admit the need to be prepared for social media crisis management, but far fewer can honestly say they’re ready to cope with a breaking situation. In a nice infographic, 360 Public …
To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to what you put out there for the world to see. …
Without a strong reputation, your organization is in serious trouble We have a saying that is core to our crisis management, and really, business as a whole, philosophy – “your reputation is your most valuable asset.” Never has this been more true than in the past few years, and as …
If you’re not ready to be the face of your organization, don’t take the helm When you’re the face of your organization, you need to understand how to interact with the media. It doesn’t matter if you’re CEO of a corporation, captain of a football team, or, as in the …
Don’t let crises for your customers create more problems for you Refusal, or inability, to flex with circumstances is a surefire way to land your organization in need of crisis management, and recently our colleague Phil Cox brought a situation to our attention that really hammers this point home. Juliette …
Not watching what you say and do on social media can cost you dearly Last week, Business Insider CTO Pax Dickinson joined the continuously swelling ranks of those who have lost their jobs because of careless social media use. Dickinson was (quite understandably) canned the day after being called out …
Take the opportunity to stand out from the crowd According to a new study from Weber Shandwick, Powell Tate and KRC Research, incivility is America has reached “crisis proportions.” A full 43% of respondents EXPECTED to experienced incivility within the next 24 hours, and the average number of times those …
NFL player is latest to be caught on tape behaving badly It feels like we’re seeing some type of public figure embarrassed by bad behavior captured on a smartphone’s camera just about every other day. Apparently, the memo still hasn’t gotten around – if you’re recognizable, and acting like an …
[Editor’s note: In this guest post, Rick Kelly, director of crisis management at Triad Strategies, examines the still-ongoing Jerry Sandusky/Penn State crisis, and explains how a lack of crisis preparation put the organization in an even deeper hole than the one already created by Sandusky’s actions.] Crisis management and crisis …
Stop, think and listen – a necessary social media pre-publishing fire-drill Panera Bread wanted to give the fact that it uses only antibiotic-free chicken a little PR boost, so it did what many organizations are doing and took to Twitter. The popular fast-casual chain created a new profile, @EZChicken, complete …
