Vulnerability Audits

Jonathan Bernstein crisis communication, crisis management, Crisis Prevention, Crisis Response, public relations 6 Comments

Find your Achilles Heel(s) A vulnerability audit is one of the most powerful crisis management tools available. Designed to ferret out unknown dangers or flaws in crisis planning, this test will allow you to shore up your defenses before a crisis actually hits.  Susan Tellem, of Tellem Worldwide, was kind …

B-Schools Ignore PR

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Study reveals only small percentage teach any PR at all An analysis of highly ranked MBA programs by the Public Relations Society of America showed that only 16 percent offer a single course in crisis and conflict management, strategic communications, public relations, or whatever label one chooses to describe management …

Social Media Saves Lives

Jonathan Bernstein crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, reputation management 1 Comment

Replaces traditional tools in times of crisis The effectiveness of social media as a crisis management tool has been proven repeatedly over recent years, with some of the most telling demonstrations coming in the midst of natural disasters. The flurry of tornadoes that struck the Southern U.S.in late April was …

Ancient Wisdom for the Modern Corporate World

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Ancient wisdom has modern applications While it’s widely accepted that solid internal communication is a cornerstone of strong companies, when it comes to putting down the dollars the vast majority balk at including this vital tool in their crisis management and public relations planning. In a recent blog post, PR …

Coping with Social Media Attacks

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A proactive stance can stave off baseless allegations Social media has forced a change on crisis management and public relations as a whole, altering the way we communicate and respond to situations drastically. As the following quote from a TrendyMinds article explains, what was a hard and fast rule as …

Backup Plans

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One question can save your crisis management efforts Don’t be surprised if in a few years’ (or a few months’) time some current White House, CIA and Pentagon staffers write how-to treatises on crisis management. According to news reports, the planning for the assault on Osama bin Laden’s compound included …

Letters from Sony

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Communication is critical for crisis management The heat is still on following the massive data breach at Sony, but the company has pulled things together, and last week somewhere in the area of 100 million users were officially notified via mail that their data had been compromised. With a weak …

Let ‘Em Know

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Don’t duck your head during a crisis It may seem redundant to say so, but the key to a successful crisis communications plan is to focus on communication. There is often an instinct to withdraw from the public eye during times of crisis. However, during a crisis, people seek strong …

Restaurants Clean Up Their Acts

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Applebees and Olive Garden must take thorough steps to clean up reputations Two of the juiciest stories of the past couple weeks have involved Applebees and Olive Garden serving alcohol to small children. For Applebees, the incident was especially damaging to its reputation because a similar incident just last year. …

Just Admit It

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Own your mistakes or risk a crisis  If a blogger or reporter publishes genuinely libelous statements and refuses to retract them, then pursuing legal action can force the issue in your favor. If you’ve done wrong though, then you have no choice but to own up and make it right, …

Edano Aces Media Relations

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Savvy crisis communication wins trust of the people  Japanese Cabinet Secretary Yukio Edano has been doing crisis management for the country starting mere hours after the brutal earthquake of March 11. Edano has put on a clinic since then, exemplifying the ideal spokesman through what was surely extreme stress, as …

The Extra Step

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Nothing beats a personal touch It’s been a long time since merely issuing a press release was considered adequate communication. These days, taking only that meager measure is almost inviting crisis, as criticism is bound to follow. BCM President Jonathan Bernstein recently addressed this issue in a Fox Sports article …

10 Online Reputation Management Questions & Lawyers Don’t Drive The Bus

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Crisis management insight and advice This week, the Crisis Manager newsletter starts off with an article, written by BCM President Jonathan Bernstein, that provides a self-exam designed to help determine whether you are prepared for online reputation and crisis management; an invaluable resource because, if your business is like most, …

Social Solutions

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In recent years social media has played a huge role in disaster crisis management. From Katrina and Haiti to the BP spill, social media platforms are being put to work facilitating communication and tracking all kinds of information. Why are these platforms so attractive? This quote from a Computer World …