For Media Interview Success, Preparation is Key

Erik Bernstein crisis management

Mastering media interviews requires thorough preparation and a strategic approach. When all eyes are on your organization, ensuring the effectiveness of communications during these often-tense interactions is key to achieving your goals.

The Intersection of Traditional PR and Crisis Management

Erik Bernstein crisis management

Delves into the synergy between traditional PR and crisis management. Explore how foundational communication strategies from PR strengthen crisis responses, ensuring organizations navigate complexities with resilience and maintain a positive reputation in today’s fast-paced, digitally dominated landscape.

Why 2024 Should Be the Year of Crisis Preparedness for Your Brand

Erik Bernstein crisis management

If you lost a major operations center overnight, if you were served papers for an unexpected lawsuit, if one of your execs went ballistic on social media right now, would you have a structure and a plan to support your brand through difficult times? If the answer’s no, then getting properly prepared to address crises should be at the top of your list of resolutions for 2024.

Crisis Management Quotables…on the Ones You Don’t See Coming

Erik Bernstein crisis management

We take a quote from a former U.S. Senator as a jumping off point for a discussion of how you handle the most disruptive category of crises – the unforeseen and the unexpected. How do you prepare for a sudden and ferocious disruption of your day-to-day? Let’s dive in.